Start with the buyer.
Make Buyer Personas the foundation: understand motivations and decision-making, then shape positioning and a focused marketing plan.
STRATEGIC MARKETING · FRACTIONAL LEADERSHIPUnderstanding
Understanding
your customer.
It may not be
who you think.
Look beyond assumptions. Understand who makes the decision, what matters to them and why they choose you. Then turn that insight into a clear strategy and meaningful momentum.
Let’s talk about your goals ↗Explore our services →SELECTED CAREER EXPERIENCE
Organizations and brands Russell has worked with across agency and in-house roles.
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- The Aspenwood Company
- Landry’s, Inc.
- Del Frisco’s Restaurant Group
- Max’s Wine Dive
- Houston Restaurant Weeks
- OXY
- The Village on Morehead
- The Crestmoor at Green Hills
SENIOR THINKING.
HANDS-ON EXECUTION.
HANDS-ON EXECUTION.
You know where you want your business to go.
Let’s make your marketing work toward it.
A CORE WSM OFFERING · BUYER PERSONASA vital foundation for
A vital foundation for
your marketing strategy.
Before choosing a message, a channel or a campaign, understand the person you need to reach.
Explore Buyer Personas ↗Know more than their demographics.
Buyer personas bring your priority audiences into focus: what they want to achieve, what gets in their way, what builds trust and how they decide.
WSM helps turn those insights into direction for positioning, content, sales conversations and channel choices. The result is a marketing strategy built around the buyer’s perspective.
Let’s build your buyer personas →The right support.
At the right moment.
From a defined project to ongoing leadership, Weil Strategic Marketing brings clarity, creativity and accountability to your next step.
A stronger story.
Bring your brand to life through messaging, content and campaigns that give people a reason to engage.
A partner in execution.
Keep teams, resources and work moving together—from the first conversation through delivery.
A STORY PEOPLE REMEMBER“Where is your
“Where is your
favorite burger?”
It’s the question Russell hears again and again. He created Eat More Burgers, and that focused idea became a recognizable part of his personal brand.
The conversation may start with a burger. The marketing lesson is broader: understand what interests people, give them a clear reason to connect and become known for something they remember.
The story behind the strategy →EXPERIENCE IN ACTIONAudience insight.
Audience insight.
Business impact.
See how brand strategy, integrated marketing and coordinated execution supported growth across five luxury senior living communities.
Explore the work →20%
increase in occupied units over 24 months*
*Marketing contributed alongside community sales, operations and the resident experience. Prior agency engagement.Project consulting
A defined initiative, clear deliverables and a practical scope.
Monthly retainers
Ongoing marketing management and consistent momentum.
Fractional leadership
Senior guidance for your priorities, teams and resources.
LET’S MOVE YOUR BUSINESS FORWARD
Let’s talk ↗